How Whole Life Insurance Works

The purpose of Whole Life Insurance is to provide coverage for the insured during their entire lifetime. Whole Life Insurance is a consumer demanded product that offers more than just a death benefit by letting the policyholder build equity in the policy.

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1. Whole life insurance is a _______________ type of insurance product

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2. Whole life insurance provides a death benefit for:

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3. In regards to the premiums on whole life insurance policies, which statement is correct:

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4. The cash values of a whole life insurance policy can be used by business owners for business purposes and, in some cases, can provide the business owner with an interest deduction.

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5. Which answer(s) are true. Whole life insurance...

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Paid Up Insurance

Equity implies ownership.  Equity is the value of an asset minus the liabilities associated with that asset.  A Whole Life Insurance policyholder builds equity in the policy as premiums are paid until the contract matures.  At maturity, the policyholder will own 100% of the death benefit and will have no obligation to pay premiums.  At this point, the policy is a “paid-up” policy.

Other insurance products provide for a death benefit to be paid if the insured dies while the policy contract is still in force. But the unique feature of Whole Life Insurance is that in addition to the death benefit provided, there is a provision made for the policy owner to actually own the death benefit. This provision, which is guaranteed by a legally binding contract, prevents the value of the Whole Life Insurance policy from being eroded by low interest rates and the ever-increasing cost of insurance to which typical Term and Universal Life Insurance contracts are subject.

The portion of the death benefit which becomes the personal property of the policyholder is called paid-up insurance.  As paid-up insurance is a legal asset, belonging to the policyholder, it is no longer merely a number promised by the insurance company, and can be used as cash equivalent by withdrawing that value from the policy or using that value as collateral for a loan.

Whole Life Insurance policies were developed because life insurance policyholders were not satisfied with purchasing life insurance on a month by month, or year by year basis, and never accruing equity.   Policy owners wanted to have an option to purchase life insurance with the opportunity to develop ownership because with ownership comes control. When Whole Life is paid up, the policyholder owns the death benefit and has no further obligation to pay premiums. 

Cash Value

The cash value of a Whole Life Insurance policy represents the value of the paid-up insurance in the policy.  The cash value can be withdrawn from the policy at any time.

When a withdrawal is made from a Whole Life Insurance policy, the paid-up insurance, which the withdrawn cash value represents, is surrendered. This reduces the total death benefit by the amount of paid-up insurance that was surrendered.  Surrendered paid-up insurance reduces the death benefit, it also inhibits the future growth of a Whole Life Insurance policy because a withdrawal from a Whole Life Insurance policy can never be returned to the policy. The inability to return withdrawn money to a whole life policy decreases the value of the policy immediately but also limits long term compounding growth.

Policy Loans

In contrast to a withdrawal, a policy loan leveraged against the cash value of a Whole Life Insurance policy can be repaid to the insurance company.  Because a policy loan is not a withdrawal it does not affect the compounding growth of the policy like a withdrawal does.

A policy loan is a collateral assignment of a portion of the paid-up insurance, owned by the policyholder, to the insurance company. The insurance company holds the paid-up insurance as surety for the money it lends to the policyholder from the general fund of the insurance company.  This collateral prevents any value from being surrendered from the policy and allows compounding growth to continue based on the entire value of the policy.

Policy loans taken against the paid-up insurance portion of the death benefit in a Whole Life Insurance policy can be used for any purpose the policy owner desires as these loans are not regulated by any governmental regulations.  However, if a policy loan is outstanding against a Whole Life Insurance policy at the time the policy is surrendered or lapses, the loan will be treated as a withdrawal, which could result in a tax liability if the withdrawal is greater than the total premiums paid for the Whole Life Insurance policy (i.e., cost basis).

As a general rule Whole Life Insurance policy loans are not considered income and do not trigger a taxable event. This allows the owner of a Whole Life Insurance policy to leverage the cash values of their policy(s) to finance investments, transfer debt, or manage to create more value.  Here is an article with more in depth information about Life Insurance Policy Loans and Withdrawals and how and when to use them.

Do You Get both the Cash Value and the Death Benefit?

In the sale of Universal Life Insurance policies, a marketing pattern has developed which focuses on the fact that the beneficiary will receive both the cash value accumulation in the Universal Life Insurance policy as well as the death benefit. This is possible because the cash value accumulation in a Universal Life Insurance policy merely reflects the money that the policy has accumulated based on extra premiums that were paid for that policy as well as any interest that has been earned on those extra premiums.

With Whole Life Insurance, the cash value represents the paid-up insurance (equity) that the policyholder has established in their policy. The death benefit in a Whole Life Insurance policy already reflects the cash values whereas in Universal Life Insurance policies, the cash value accumulation is not a reflection of death benefit. it is merely a reflection of premiums that were overpaid and any interest that was earned on those overpaid premiums after expenses have been paid.

So, when a death benefit is paid from a Whole Life Insurance policy, if there is no loan against the paid-up insurance, the beneficiary receives 100% of the death benefit.  If there is an outstanding loan against the paid-up insurance of the policy, the beneficiary will receive the net amount of the total death benefit minus the outstanding loan balance.

When a death claim is filed against a Whole Life Insurance policy that has an outstanding loan the loan is repaid from the face value of the policy and the remaining portion of the face value becomes the death benefit that is paid to the beneficiary.

Either way, with or without a policy loan, 100% of the total death benefit is paid when a death claim is made against a Whole Life Policy.

How Whole Life Works 

Whole Life Insurance works because the insurance company assumes the risk of managing the premium dollars collected from the policyholder in exchange for providing a legally binding contract that provides a death benefit for the beneficiary of the policy.  That binding contract lasts for the lifetime of the insured if the the terms of the contract are met by the policy owner. It is called Whole Life Insurance because it provides life insurance coverage for the insured’s whole life.

Instead of an ever-increasing premium like those found in Term and Universal Life Insurance contracts, Whole Life Insurance premiums are fixed level premiums that do not increase during the lifetime of the insured.  Premiums can be reduced, or even stopped, in the future but the premiums cannot be increased.

The coverage provided in Whole Life Insurance is slowly converted to paid-up insurance which is fully owned by the policyholder.  Paid up insurance provides greater liquidity and control over the cash values of a policy.

The sooner paid up insurance is established in a policy, the faster the cash value in a Whole Life Insurance policy will accrue.  Keeping the growth of paid-up insurance within the guidelines of the Internal Revenue Code’s seven pay period will keep the policy from becoming a Modified Endowment Contract, and keep the policy’s growth from becoming a tax liability for the policyholder if the policy is ever surrendered, lapses or is borrowed against. Understanding how Whole Life works allows you to avoid tax liabilities. 

Who Buys Whole Life Insurance

Life insurance proceeds are tax free for the beneficiary up to the gift tax limitations.  In addition to this, cash values grow tax-deferred in Whole Life Insurance policies.  In a survey taken by Limra (formerly Life Insurance and Marketing Research Association), 11% of people who purchase cash value life insurance do so not merely for the death benefit but also for the tax advantages.  Twenty-two percent of people purchase cash value life insurance for the ability to transfer wealth tax-free.  The Tax Foundation estimates that $1.68 billion was transferred by clients in 2010, tax-free, and nearly 40% of all such policies were sold with premiums of $20,000 or more annually.[i]

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Many Whole Life Insurance policies offer dividends to policy holders.  Dividends are paid to policy holders based on the profits the insurance company has earned over the past year.  Dividend rates are determined by the insurance company’s board and are paid annually to policy holders on the policy anniversary date of each participating policy.

Dividends are classified as a “return of premium paid” by the Internal Revenue Code and are not taxable if they are used to purchase more paid-up insurance.  If they are paid to the policyholder directly, they will be non-taxable but only as they remain less than the cost basis of the policy (the cost basis of a policy is the sum of total premiums paid). Dividends will only be considered income when total cumulative dividends exceed the cost basis of the policy.

Dividends are not guaranteed.  However, once a dividend is paid it becomes guaranteed and cannot be removed from the policy without the policy holder’s specific authorization.

Dividends may be used, at the policy holder’s discretion, to:

  • Pay premiums
  • Purchase additional paid up insurance
  • Purchase term insurance
  • Pay interest on a policy loan
  • Pay principal on a policy loan
  • Be paid directly to the policy holder
What Makes Whole Life Insurance Participating vs Nonparticipating?

Not all life insurance companies that sell Whole Life Insurance pay dividends to policy owners.  If a company does not pay dividends to Whole Life Insurance policy owners, the policy is considered a non-participating Whole Life Insurance policy.

Participating Whole Life Insurance policies, offer dividends to their policyholders.  Participation in the dividends of a life insurance company can significantly increase the cash values and the total death benefit in a Whole Life Insurance policy over time.  Most Life Insurance Companies that offer participating policies are mutually held Life Insurance Companies instead of stock held Life Insurance Companies.


All insurance policies have fees associated with them. When it comes to how Whole Life insurance works, the fees associated with the policies are fixed and flat; they are already included in the price of the premium for the policy.  This is different from Universal Life Insurance policies which have a premium fee that is based on a percentage of the premium paid (This is called a front load).  Because of the flat fee in a Whole Life Policy the larger the premium the smaller the fee will be as a percentage of premiums paid.  In Universal Life Insurance, the higher the premium paid, the greater the fee will become since the fee is based on a percentage of total premiums paid.

For example, compare the fee of a Whole Life Policy vs. a Universal Policy on a $10,000 annual premium:

  • Whole Life: A flat, fixed fee of $75, this is 0.8% of the total premium
  • Universal Life: A 6% fee is $600 of the total premium

If the premiums are increased to $20,000 annual premiums here’s how the fees are affected:

Whole Life: A flat fixed fee of $75, this is 0.4% of the total premium
Universal Life: A 6% fee is $1200 of the total premium

Some Advantages of Owning Participating Whole Life Insurance

  • Equity creation (paid up insurance) is guaranteed
  • Premium rates are guaranteed to never go up
  • Cash values can be withdrawn at any time for any purpose
  • Paid up insurance can be used as collateral for a loan at any time and for any purpose
  • Growth in the policy is tax-deferred
  • Can provide guaranteed tax-free income for retirement and long-term care needs
  • Can provide guaranteed tax-free income for beneficiaries (transfer of wealth)
  • Provides a guaranteed estate planning tool to avoid estate taxes
  • Return on equity is better than average growth on typical savings
  • Policy loans are interest-only loans for the life of the contract
  • Fees are fixed, not based on a percentage of premiums paid

Some Disadvantages of Owning Participating Whole Life Insurance

  • Initial premium costs are typically higher than Term Insurance
  • Withdrawals of cash values reduce long-term growth and cannot be repaid to the policy
  • Policy loan interest rates may be higher than loan interest rates elsewhere
  • Interest, if not paid, will compound and be added to the balance of the loan (this is true with loans in general)

Whole Life Insurance is an asset purchase that builds equity and provides a guaranteed death benefit.  Whole Life Insurance is a financial tool that can be used to build wealth, provide liquidity and legally avoid certain income and estate taxes.  Whole Life Insurance is a solid and secure financial tool with high consumer demand and is used by individuals, families, business owners and companies to keep more of the money they make, grow their wealth and have financial peace of mind.

To buy life insurance with Life Benefits, call the office at: 702-660-7000 or email: [email protected]


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