Time: An Equal Limiting Factor for Everyone

“If you love life, don’t waste time, for time is what life is made up of.”[i]

• Your time is more valuable than money because you can always make more money, but your time is limited.
• Your time is more valuable than possessions because you can always replace possessions, but your time can never be replaced.
• Time is more valuable than your life because your life is not guaranteed, but time will continue for eternity.

Wealth, as we refer to it, is the ability to express life more abundantly.  It has nothing to do with how much money you have or don’t have.

And it makes little to no difference about how many possessions you own. Wealth is an abundance that time permits to flow through you and allows you to reach your fullest capacity. Mark Twain once dryly inscribed, “Fear of death follows from the fear of life. A man who lives life fully is prepared to die at any time.” Tragically, way too few people are willing to accept Twain’s glib, but profound wisdom, and therefore die with their potential still bottled up inside them.

Edison exhorted that, “Our greatest weakness lies in giving up, because the most certain way to succeed is always to try just one more time.” All great achievements require time. But time is not limiting you anymore than anybody else and so the playing field, having been leveled, provides you with an equal opportunity if you are willing to put in the time to accomplish your deepest held desires.

Truly wealthy people realize that their time can be cut short by accidents, disability, long term illness and even death.  Desires to send your children to college, live comfortably in the future, leave an income for your spouse, provide a significant charitable contribution, endowment or gift to someone or something you love are all desires that can be lost forever if you don’t purchase the time to make them happen today.

And life insurance is the purchase of that time.  Time that can be here today and gone tomorrow.  For pennies on the dollar you can purchase that time today while it’s still comfortable and affordable.  Tomorrow may be too late.  But know this for sure, the purchase of that kind of time will cost you more and more the longer you wait to redeem it. Which makes purchasing that time today, for pennies on the dollar, the right thing to do.  And as Martin Luther King, Jr. encouraged, “The time is always right to do what is right.”

The fact is, time will happen regardless of what you do today.  But today is your opportunity to purchase the time you won’t have tomorrow.  And the time that you purchase today will guarantee that your desires can be realized regardless of whether you have an accident, disability, sickness or die.  Time purchased today is the redemption of time you won’t have tomorrow.  How much is your time worth?

[i] Bruce Lee