Types of Investments: The Good, The Bad & The Ugly

Most investments fit into one of four basic classes:

  • Ownership
  • Lending
  • Cash
  • Intangible

Investing in stocks is a great example of an investment based on ownership, while bonds are inherently tied to lending. Money market securities are an example of investment to maintain cash liquidity with low risk while still harvesting some small income.

Investing in higher education is arguably an example of investing for intangible potential. For all practical purposes, investments in education and similar intangibles are usually not considered investments, but simply expenses.

Our quick list of common investment types includes

Investment Risk

All investments come with some type of risk. Some risks can be avoided, while others cannot. 

investment risk


For example, the only way to entirely avoid market risk is to stay out of the market keeping your money in insurance and banking products. Pure insurance and banking products are not exposed to market risk, but they are usually exposed to purchasing power risk.

It is impossible to avoid all types of risk at all times, but you may wish to avoid certain types of risk through your choice of investments.

Risk exposure can vary widely across various types of investments and even within a single type of investment, depending on your strategy and the specific choice of investments.

It is possible to generally assign a subjective risk level to different types of investments, but this is only useful when we also understand:

  1. Estimated risk can vary significantly depending on specific security selections and combinations.
  2. Investment strategies to manage and hedge against risk can often end up hiding the risk instead of avoiding it.

Understanding Different Types of Investments

As an investor, you have a wide menu of options when it comes to selecting investments and it can be hard to know where to start. At Life Benefits, we find most people who do well investing have a strong understanding of the types of investments they make.

We believe a good investing strategy starts with enough knowledge of what you plan to invest in, and how you plan to manage those investments if (or when) they don’t perform the way you think they might.

Let’s look at some different types of investments and the basics of how they work. 

types of investments


Stocks (aka Equities)

Companies sell stock to raise capital for expansion or to run their business more effectively. Once stock is issued it can be traded between investors who usually want the stock to go up in value so they can sell it for a profit.

Some stocks can pay dividends which are payments to investors out of the company earnings and are declared at the discretion of the board of directors.

Common stocks are probably the most widely recognized type of investment. When you buy common stocks, you are buying a share in the assets and earnings of a particular company. You basically own a small slice of the company.

Common stocks also provide voting rights, allowing investors to vote for a company’s board of directors and other matters of company policy. Most stock exchanges in the United States list common stocks.

Preferred Stock

Preferred stock has some similarity to common stock, but there are important differences.

Preferred stock does not come with voting rights. In exchange it gets “preferred” treatment when it comes to company earnings and company assets in a liquidation.

Dividends for preferred stock are usually fixed so investors know they can expect a certain income each year by simply owning the stock. The company board of directors must cover fixed dividend payments to preferred stock investors before declaring a dividend for owners of common stock. 

If dividend payments are suspended, then a company must “catch up” the fixed dividend payments to preferred stock investors before they are able to pay dividends to common stock investors going forward.

If a company runs into financial trouble and is forced to liquidate, the investors who own preferred stock will have a higher claim on company assets than common stock investors.

Risk/Reward – Investing in Stocks

The risk of investing in stocks obviously depends, in a great measure, on the strength of the underlying company. Generally, common stocks are considered High risk while preferred stock is considered Low-Medium risk, but there are exceptions.

Preferred stock values are usually more sensitive to interest rates than common stock. Common stock can provide investors more upside potential if the value of a company increases.


Bonds are issued by companies or governments looking to borrow money from investors. You can think of a bond like an interest-only loan which can be sold to other investors or held until maturity when it will be paid off. Along the way, whoever owns the bond will receive interest income (aka coupon payments), depending on the type of bond.

Most bonds go through a credit rating process by a rating agency such as Standard & Poor’s or Moody’s. Ratings can change from time to time depending on financial conditions at the issuing company. Bonds with a triple-A rating (AAA or Aaa) are considered the highest quality. 

Bonds with ratings of BBB or higher (with Standard & Poor’s), and Baa or higher (with Moody’s), are often referred to as investment grade bonds. Bonds below this rating level are usually referred to as high-yield bonds. Bonds from a company facing financial difficulty may be called junk bonds.

Corporate Bonds

Corporate bonds are issued by corporations looking to raise money without selling additional stock and diluting ownership. Sometimes these bonds are backed by collateral (aka secured bonds) but many times they are not (aka debentures and subordinated debentures). 

U.S. Government Bonds – Treasuries

The U.S. Treasury issues different types of bonds collectively called treasury securities or government securities

  • T-Bills mature in one year or less and pay the face amount on the bond (no interest payments). Investors buy these bills at a discount to the face value.
  • T-Notes mature in 2-10 years and pay interest semi-annually.
  • T-Bonds mature in up to 30 years and also pay interest semi-annually.
  • T-STRIPS are similar to T-Bills in that they do not make interest payments, but they may have longer times to maturity.

Treasury securities impose no credit risk, because the government can collect more taxes or access more money through the Federal Reserve system to make coupon payments and pay off maturing issues. 

There are still other risks associated with investing in treasury securities including interest rate risk and purchasing power risk.

Municipal Bonds

Municipal bonds (aka Muni bonds) are issued by states, counties, cities, school districts and other government entities. Sometimes the credit rating for municipal bonds will be insured to protect against loss of principal.

Muni bonds may be backed directly by the issuing municipality. These are called general obligation bonds. Or they may be tied to a specific source of revenue, such as a sports stadium. These are called revenue bonds. Issues of general obligation bonds require voter approval because they can affect taxes. 

Unlike corporate and treasury securities, municipal bonds pay tax-exempt interest at the federal level. Sometimes states will also exempt interest on certain municipal bonds issued within the state.

Risk/Reward – Investing in Bonds

Bond investments are usually deemed lower risk than investing in stocks. Municipal bonds are generally considered Low-Medium risk and corporate bonds as Medium risk. Treasuries are considered Low risk. 

Mutual Funds

Mutual funds are a type of investment company which pools investor assets to create a portfolio managed by an investment advisor. Investors own shares of the investment company’s portfolio rather than shares of the underlying investments.

Mutual funds may be diversified or non-diversified. They can also be open-end or closed-end funds. Diversified funds can help smaller investors to more easily diversify than if they had to research, buy and manage all the individual securities to be held in their own portfolio.

Non-diversified funds can be a good fit for investors looking for an investment portfolio professionally managed in a particular way.

Open-end funds issue and redeem shares directly with investors based on the net asset value (NAV) which is calculated at the end of each trading day.

Closed-end funds issue a fixed number of shares which can then be traded on the secondary market between investors without regard to the net asset value.

Mutual funds may try to work across the entire market or focus on specific areas. Fees are usually subtracted to cover administrative costs of running the fund and sometimes limited marketing expenses. 

Actively managed funds, where an investment advisor picks securities within the portfolio, tend to have higher fees than passively managed funds which may simply track an index.

Some types of mutual funds include:

  • Equity funds
  • Growth funds
  • Value funds
  • Income funds
  • Blend funds
  • Bond funds
  • Money market funds
  • Specialized funds
  • Sector funds
  • Asset allocation funds
  • Balanced funds
  • Target funds (usually age-based)
  • Global funds
  • International funds
  • Index funds
  • Fund of funds (composed of a family of mutual funds pooled to create yet another fund)

Index Funds 

Index funds are a type of mutual fund which attempts to track a certain index of stocks or bonds by investing in the underlying securities. 

Shares of an index fund are often available for purchase in much smaller increments than if an investor were to try and purchase all the underlying securities in the index on their own.

Index funds are managed passively since the composition of the index determines the composition of the underlying portfolio and does not require an advisor to pick securities. Fees tend to be lower on passively managed index funds compared to actively managed mutual funds.

Risk/Reward – Investing in Mutual Funds

Risk and rewards for a mutual fund investment depend on the underlying investments and the fees. This combination can be all over the board, depending on how the portfolio is composed and managed.

Exchange-Traded Funds (ETFs)

ETFs are a type of mutual fund which trades a group of securities and is available to buy/sell through an exchange just like a stock. The market price of an ETF can vary throughout the trading day, unlike the net asset value which is calculated at the end of the trading day. 

The group of securities traded by an ETF may be determined specifically, or by an index and can include stocks, bonds, currencies and commodities.

Taxes on ETF gains are treated like gains on a stock where you don’t recognize the gain until you sell it. In contrast, most mutual funds spread the tax burden over time as assets within the fund are rotated.

ETFs are generally considered more tax-efficient than mutual funds, but sometimes ETFs can close and require liquidation before an investor might wish to pay taxes, so this can be an added risk. A thinly traded ETF may also pose a liquidity risk.

Money Market Securities

Money market securities (aka money market instruments or cash equivalents) are short term debt securities with high credit ratings and one year or less to maturity. 

They may include T-Bills, banker’s acceptance (BA), commercial paper and some certificates of deposit (CDs). These are very liquid investments, which means they can be quickly converted to cash and are deemed Low risk. Expected returns are also very low.

Banker’s acceptance and commercial paper are both short term loans – usually with a maturity of 270 days or less. Banker’s acceptances are secured by collateral and guaranteed by an issuing bank to pay for goods being imported/exported during foreign trade. Commercial paper is issued by corporations borrowing for short term needs. 

Investors can buy money market securities directly, or they can invest in the money market through a mutual fund which is focused on money market securities (aka a money market fund).


All annuities are considered insurance products. Some annuities also have an investment component.

The simplest form of annuity accepts a lump sum of money and guarantees a certain periodic payment (usually monthly or annually) to the annuitant for a certain time, or for rest of their life.

Life annuities are based on payments for a person’s lifetime.

A life with certain period annuity is based on a person’s lifetime or at least the number of years defined in the certain period. 

For example, an annuity providing payments for life with 10 years certain would provide payments for the rest of an annuitant’s life, or if they died 3 years into the payout, annuity benefits would continue to a beneficiary for another 7 years.

Immediate annuities begin annuity payments either immediately or after one year. Deferred annuities begin payments at some time in the future.

It is always important to read the fine print in annuity contracts before signing. Also be sure to understand any surrender charges.

Fixed Guaranteed Annuities

Fixed guaranteed annuities are guaranteed by an insurance company and are considered Low risk. Technically they are not investments; and their contracts are usually short and relatively easy to understand.

Indexed Annuities

Indexed annuities may be partially guaranteed by an insurance company but are not fully guaranteed. Assets usually track an index with a specific floor, cap rate and other limitations defined by the contract. 

Indexed annuities are not usually considered securities because they only track an index rather than investing directly.

Parameters within an indexed annuity contract may be subject to change by the insurance company so there is still a higher risk exposure compared to a fixed annuity. 

Sometimes these annuities are called fixed indexed annuities, so just know you’ll need to do plenty of research when you see the word “indexed” anywhere in the name.

Variable Annuities

Variable annuities are considered a hybrid insurance and securities product. Like indexed annuities the insurance company may provide some guarantees, but assets are going to fluctuate based on investment performance.

The risk of investing through variable annuities depends on the subaccount choices provided by the insurance company and the performance of the underlying investments in each of the subaccounts. 

As always, it’s important to read the contract fine print before buying a variable annuity.

Life Insurance

Life insurance products provide a death benefit on a person’s life, if they die during the guaranteed period of coverage. Some of these products also include an investment component.

Term Life Insurance

Term life insurance is like renting life insurance protection. The insurance gets more expensive over time and there is no cash value component.

Universal Life Insurance

Universal life insurance is basically one-year term insurance with the option to pay higher premiums and build cash value (aka a cash account). 

With plain universal life the cash account is tied to an interest rate. 

With indexed universal life the cash account tracks an index (similar to indexed annuities). 

With variable universal life the cash account is invested through subaccounts (similar to variable annuities). Variable universal life insurance is considered a securities product. 

Whole Life Insurance

Whole life insurance is truly permanent life insurance as the period of coverage is guaranteed to last the entire lifetime of the insured. It is also a pure insurance product, not an investment. 

Premiums start out higher than term insurance, and over time equity builds within the policy as cash value – a representation of the death benefit for which the insurance company is no longer at risk.

Money can be accessed from a whole life policy through a withdrawal, or by taking a policy loan from the insurance company with a simple signature loan. Interest on a policy loan is charged annually and the principal can be paid back over time or in a lump sum at the discretion of the policy owner.

Resource: Read more about the Types of Life Insurance here

As a Financial Tool

Many investors like to use whole life insurance designed for high cash value to provide protection, liquidity, and guaranteed growth instead of relying on bonds or money market securities.

Life insurance products that build cash value do receive tax-preferred treatment and often provide a policy owner more options throughout their lifetime than a portfolio of securities alone.

While whole life insurance is not an investment, we believe it is an important financial tool for people who want to build long term wealth with protection, liquidity, guarantees and a legacy for the next generation.

At Life Benefits, we specialize in designing high cash value whole life insurance policies and convertible term life insurance. Call us at 702-660-7000 to schedule a strategy session to see what whole life insurance can look like as part of your wealth-building strategy.

Risk/Reward – Building Cash Value in Life Insurance

Term life insurance is obviously temporary protection and does not build cash value.

Guaranteed values on nearly all universal life insurance products decrease to zero at some future date. At Life Benefits, we do not believe universal life insurance should be considered permanent life insurance.

This makes whole life insurance, which builds a guaranteed cash value and a long-term legacy, the insurance of choice for long term value. The risk level is Low – guaranteed by the insurance company.


Option contracts are derivative financial instruments based on the value of underlying securities such as stocks or ETFs. They are considered an advanced type of investment vehicle because they are more complex to price and understand. There are call options and put options.

The buyer of a call option contract receives the right to buy 100 shares of the underlying asset at a specific price called the strike price, on or before the expiration date of the contract. The seller conversely agrees to sell 100 shares of the underlying asset at the same strike price on or before the expiration date.

A put option works the opposite. The buyer of a put option contract receives the right to sell 100 shares of the underlying asset at a specific price. The seller agrees to buy 100 shares at the same strike price. 

Expiration dates apply the same way to put options as they do to call options and the buyer pays a premium to the seller for both types of contracts.

In an American option contract, the buyer has the option, but no requirement to exercise the contract. This is different than futures contracts which must be fulfilled with the underlying asset upon expiration.

Risk/Reward – Investing in Options

The risk and reward of investing in options vary widely. Options can help investors hedge against risk or create massive risk exposure; they can limit profits or leverage price movements in the underlying security.

Generally, options are classified as High-risk investments, but certain combinations of options contracts can be less risky than investing in a single stock. It’s important to understand options contracts and how they work before using them.


Many commodities and currencies, including cryptocurrencies, are traded using futures contracts. They can also be traded directly through the spot market for more immediate delivery.

Futures are derivative financial instruments which are standardized according to certain rules based on where they trade. A futures contract for Corn trading on the Chicago Mercantile Exchange (CME) represents 5,000 bushels.

A farmer, concerned that the price of corn could drop next year, may want to lock in current prices for next year’s crop. This farmer can sell a corn futures contract which expires next year.

On the other hand, a cornflakes factory needs to ensure a steady supply of corn. The factory might buy a corn futures contract now so they know in advance the price they will pay for corn next year and are guaranteed delivery upon the contract expiration.

Futures can also be traded among investors just to capture profit from the underlying price movements. As long as these contracts are closed before expiration there is no delivery of the underlying assets. This activity in the futures market can help to stabilize commodity prices.

It is important to remember that any futures contracts held at expiration will be exercised, unlike options contracts where the buyer has the option but not the obligation to exercise the contract. 

The futures markets are regulated by the Commodity Futures Trading Commission (CFTC) to prevent fraud and abusive trading practices.

Risk/Reward – Investing in Futures

Like option contracts, futures can be used for speculation or hedging against risk. Generally, they are considered High-risk investments. It is important to have a good understanding of futures, and a solid strategy before you try to invest in them.

Alternative Investments

Alternative investments are usually reserved for higher net worth investors (aka accredited investors) who are willing to take on more risk and accept little to no liquidity, hoping for higher profits. 

Note: Regulations prevent some of these high-risk investment opportunities from being used within mutual funds which are offered to retail investors.

Private Equity, Venture Capital and Hedge Fund investments are examples of alternative investment opportunities with high risks and less regulation. Direct Participation Programs (DPPs) are also open to accredited investors.

Direct participation programs are often structured as a limited partnership (LP) business entity. Limited partners take a share of the business net income or loss on their own personal income tax returns. 

These types of partnerships are created to pursue all kinds of business and investment opportunities. Common examples include construction projects, movie making and various exploration, development and income programs for natural resources.

If the business model doesn’t work out, high net worth investors can harvest their share of the losses through their personal tax returns. If the investment does work out, they may still receive tax benefits in the form of depletion or depreciation.

Real Estate

Limited partnerships or Limited Liability Companies (LLCs) are often formed for real estate investing, similar to a direct participation program

A formal DPP for real estate investing may be focused on investing in raw land, new construction, existing properties, etc.

Real estate investments can be hard to liquidate whether owned by a single investor or through a DPP.

Other Investment Types

There are many other types of investment vehicles including some common ones listed here.

American Depository Receipts (ADRs)

ADRs provide a way for American investors to buy stock in foreign companies with US dollars. In a sponsored ADR an American bank buys a foreign company’s stock in the home country’s currency then issues those shares as ADRs to investors in the US markets.

Any dividends received by the sponsoring bank in foreign currency are paid to ADR investors in US dollars. ADRs can carry higher risk due to currency exchange rates and political and legislative risks, but they may also provide diversification.

Real Estate Investment Trusts (REITs)

Most REITs are also publicly traded like stocks – they are basically stock in an operating real estate portfolio. REITs tend to have high dividend yields and not as much capital appreciation as other stocks. 

Exchange Traded Notes (ETNs)

Exchange traded notes are a type of unsecured debt security issued by a financial institution.  They are different than other types of bonds because returns are based on the performance of an underlying benchmark.

ETNs are generally not as liquid as stocks, bonds and money market securities.


HOLDRs are a special group of stocks that can be traded as one. In this respect they are similar to ETFs but HOLDRs are completely unmanaged, their components rarely change, and they are not rebalanced as an ETF portfolio is over time.

Unit Investment Trusts (UITs)

Unit investment trusts consist of a non-managed portfolio of preferred stocks or bonds. They are typically classified as Medium-High risk depending on the asset composition.


Foreign currencies can be traded as futures on the foreign exchange market (FOREX) or directly on the spot Forex where the underlying currencies are usually delivered in 2 days.

Investing in cryptocurrency can also be done directly through a spot market or through futures contracts.

Precious Metals

Precious metals can be purchased through an ETF, or directly on the spot market. If you hold precious metals physically you may need to consider storage and insurance.

Precious metals in physical form are often purchased as protection against a potential currency crisis. It is worth considering that if such a crisis occurs, there may be issues at play which preclude their use as an accepted currency.

Retirement Plans

Retirement plans are not investments themselves, but types of investment accounts which receive tax-favored treatment. Common retirement plans include:

  • 401(k)s – sponsored by an employer and personally owned. Employees contribute while employers usually offer a limited contribution match.
  • Traditional and Roth IRAs – setup and owned personally. The individual makes contributions.
  • SIMPLE IRAs – sponsored by a small employer and personally owned. Employer and employees can contribute.
  • SEP IRAs – sponsored by an employer and personally owned. Only the employer contributes.
  • Defined benefit plans – employer sponsored and owned. The employer makes most of the contributions. Employee contributions may be required or voluntary.

Depending on the plan arrangements, retirement plans can hold many of the investment types which are available to retail investors. Some retirement plans are restricted when it comes to certain trading strategies, collectibles, and higher risk investments.

Risk/Reward – Investing through Retirement Plans

Many investment advisors recommend maxing out contributions to various retirement plans. 

Keep in mind that you may not be able to withdraw money from the plan until age 59 ½ without facing a 10% penalty plus taxes. Some people prefer to build more liquidity before investing through retirement plans.

The risks and potential rewards for investing through retirement plans largely depend on the underlying investments and management strategy.


With all the investment types available it can be hard to know where to start. Some people enjoy the process of figuring out and managing their own investment strategies, while others prefer to get help from an investment advisor.

At the end of the day, we believe no investment advisor or life insurance agent can ever replace the advantage of a client who takes the time to learn about their own investments and stays pro-actively involved in the process even when they do include an investment advisor in the process.

At Life Benefits, we design and sell life insurance for the protection and other benefits, including liquidity and guaranteed growth. Many investors like to use whole life insurance designed for high cash value instead of relying just on bonds or money market securities.

Talk to the Life Benefits team at 702-660-7000 or schedule a strategy session here to see how life insurance can help you to grow and protect your wealth.

Note: Investing information provided on this page is for educational purposes only. Life Benefits, LLC does not offer advisory or brokerage services, and does not recommend or advise investors to buy or sell particular securities.

John McFieby John T. McFie
I am a licensed life insurance agent, co-host of the Wealth Talks podcast and co-author of Retirement Curveball.
At age 14 I started developing spreadsheet models and software systems to help my Dad share financial concepts with clients. 
Skipped college at 17 recognizing the overinflated value and prices of most college degrees and built more financial software instead (see MoneyTools.net). Still a strong advocate of higher education without going to college.  I enjoy making financial strategies clear and working through the numbers to prove results you can count upon.

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